Bio: Carole joined Renault UK in 1989 in the marketing department where she oversaw the purchasing of a multi-million-pound budget. Carole then moved to smaller automotive businesses where she applied the commercial approach gained in Renault to develop cost-effective, commercially focused marketing campaigns and international research activities. She set up Conception Marketing in 2002, which employs six staff and provides an outsourced marketing support function to SME engineering and manufacturing businesses. Carole also runs Advantage Consulting, which offers strategic marketing support to the manufacturing sector. She has a Masters’ Degree where she focused her research on the automotive industry and the impact of barriers to trade.
The Manufacturers Alliance. Why? I love the manufacturing industry, especially the people. Throughout the whole of my career, the industry has had a raw deal in the UK and I love how innovative people are, sometimes in a small way to keep on going through the challenges that have come along through offshoring of some of our key industries. There is so much opportunity for companies to flourish when they have the right support and the Manufacturers Alliance provides this in a unique way. It also promotes the ethos of lifelong learning, which I believe is fundamental to personal and professional growth.
- Favourite Leader: Serena Williams (she’s not a “leader” but she’s an amazing role model for people who seek do things the best but prepared to take a different approach. You don’t need to look the same or behave the same to be the best)
- Top Books: The Unbearable Lightness of Being, Catcher in the Rye, the Dictionary.
- Top Films: When Harry met Sally, Le Grand Bleu.
- Likes:Tennis: playing and watching, Learning languages (currently Portuguese) and studying for a PhD.
- Dislikes: Procrastinating and the rain (shouldn’t really live in Manchester!)
- Favourite Quote: Luck has nothing to do with it, because I have spent many, many hours, countless hours, on the court working for my one moment in time, not knowing when it would come (Serena Williams)